Light Switch is a PR consultancy established in 2013.

We are passionate about small, creative and entrepreneurial businesses.

We don't believe that big is always best, but we do believe that everyone has a story to tell.

Let us tell your story.

Dovetail Games is a digital entertainment company, producing market-leading simulation games. In 2013, Light Switch was engaged to promote the launch of its flagship game, Train Simulator 2014. Since then, we have continued to manage Dovetail's trade and corporate PR outreach in order to raise general awareness of the business across a variety of media. During 2014 Light Switch will additionally implement consumer PR campaigns for a number of new products due to be launched.

"In working together on the launch of Train Simulator 2014, Lidia has really taken the time to understand our brand and communications needs, both from a product and a corporate standpoint. We're pleased with the coverage that has been secured by Light Switch and we feel happy and confident that our PR is in very safe hands."
Jon Rissik, VP Brand & Acquisition, Dovetail Games

Gazoob is a UK developer and publisher of educational and young person-friendly digital apps. With offices in the historic city of Oxford as well as the Warwickshire countryside, the company provides non-contentious and reliable content for young people from age three upwards. Gazoob appointed Light Switch to handle the UK PR campaign for its 'Read with Biff, Chip & Kipper' range of learn-to-read apps, aimed at primary age children. The campaign primarily targeted parenting media.

Reading Chest is the UK's only through-the-post book rental service for reading scheme books aimed at 4-9 year old children. Light Switch was engaged by Reading Chest to implement a PR programme targeting national press and parenting media in order to promote their service to parents of primary age children in the approach to World Book Day 2014.
Tingly Games is the company behind a new game genre called Greeting Games. Greeting Games combine a personal message with a casual game, allowing players to send friends and loved ones a truly unique greeting for any occasion. Light Switch PR was appointed by Tingly Games to launch their brand new Greeting Games service in the UK. The initial PR push consisted of a review programme with parent bloggers and selected parenting media, which centred around the Valentine's Day launch.
StoryToys is a publisher of award-winning 3D interactive books and games for children. Best known for its series of high quality 3D books based on fairy tales, classic children's stories and well loved TV shows and movies, StoryToys engaged Light Switch to handle the UK PR campaign for the launch of Goodnight Mo, its first book based on a completely new and original character and story. The campaign consisted of a PR programme targeting parenting media and mummy bloggers.

"Lidia was a diligent, creative and highly proactive partner for StoryToys during our time working together. The traction we gained in the UK media for Goodnight Mo was far beyond any of our own previous efforts and well beyond our expectations. I'm delighted to recommend her work, particularly to any companies selling products for parents and children."
Gavin Barrett, Commercial Director, StoryToys
The Spanish Boot Company is a high qaulity retailer of a range of imported Spanish riding boots, as well as a carefully-crafted selection of clothes and accessories, classically tailored for country living. Company founders, sisters Emma Snailham and Nikki Read brought Light Switch on board to create a PR campaign targeting their core consumers – riders, polo enthusiasts and those with a general taste for life in the country. The focus of the campaign is centred around promoting the best-selling riding boot range, alongside a new limited edition range of clothing to a variety of specialist riding and country-living media.